Ma Yun, Ma Huateng, Li Ka-shing... All the billionaires who started from scratch know this word.

唐一
2018-04-21
Source: Entrepreneurial Jingwei Theory (ID: cy888365)

Author: Yi Tang

There is a college student who is graduating soon, and wants to apply for a postgraduate student   with a great foreign tutor. However, his second-rate university has a second-rate   performance.   But he was not reconciled and actually came up with a good idea.

The tutor recently published an academic book, and the student took the book to find his own   department head: "Director, I have been doing an academic research recently. I have read this   book some places don't understand, Can you explain it to me?"

As soon as the director saw that the boy was reading such a magnificent book, in order not to lose   face in front of the students, he asked the student to go back first and study hard for several days before he called the student over. He not only explained the main idea of the book, but also explained some shortcomings of the book.

Then the student wrote an email to the foreign expert. Your new book is very good, but I think there is room for improvement in some places, and then a lot of them, of course, copied the words of   the dean of the department.

The expert was shocked when he received the e-   mail.   This ordinary   Chinese junior student   had   such a deep thinking. It was really not easy.He immediately returned the e-mail with   some   of   his own views.

Then, the student went to the dean of the Department and said, "Dean, after listening to your   advice, I think I have gained a lot. I came up with some ideas, I don't know if they are right..."   Then   the student repeated the expert's views.

Then, the dean of the Department meditated for several days... So he went back and   forth several times. Both the dean of the Department and the foreign experts thought   he was a talented person. He also successfully applied to the graduate student of that   foreign expert. Nowadays, many people start their own businesses, saying that they have no people, no money, no resources, but if you have everything, why do you want to   start your own business?

The story of this college student illustrates a truth that many resources do not necessarily need to   be owned by oneself, and that one knows how to "use one's strength to exert oneself".Be good at using other people's power, which can greatly speed up your success.

Ma Yun, Ma Huateng and Li Jiacheng, all these self- made   entrepreneurs , actually know   this   word:Borrow!

1 Borrowing Human Relations

If we want to start a business, we must first use the resources of relatives and friends around us.   After all, we are the closest people. We must make good use of them and not waste them.

1. Ma Yun: Borrowed more than 10,000 yuan from his sister, brother-in-law and parents at the beginning of his business.

Not much, I'll borrow 10,000!

At that time, Ma Yun, 31, quit his job as a university teacher to open up the Internet market, but   his savings were only a few thousand yuan. What should he do?

In despair,He had to borrow more than 10,000 yuan from his sister, brother-in-law   and   parents .With their own savings, they have accumulated 20,000 yuan, which is the first start-up   fund   of   "China Yellow Page".

Later, Ma Yun promoted his "Chinese Yellow Pages" day and night, and made a website for the Ministry of External Propaganda of Zhejiang Province, which soon became popular, which led to the subsequent Alibaba.

2.Li Ka-shing: Borrowing money from uncles and cousins to start a busines

Li Ka-shing   estimates   that   everyone   knows   that   he   is   basically   synonymous   with   "the richest Chinese" and that his career is entirely "borrowed".



Before starting his business, Li Jiacheng worked as a watchmaker and salesman. Li Ka-shing accumulated some experience. He also wanted to open a factory to produce plastic flowers.



However, Li Ka-shing's savings at that time were only HK$7,000. Therefore,He asked his uncle Li Yi and cousin Li Shulin to borrow more than 40,000 yuan.Together with their   own savings, a   total of   more   than 50,000   Hong   Kong   dollars   in   capital,   in Queen's Avenue West, Hong Kong Island, opened a production of plastic toys and household goods   factory, which was later the "Yangtze River Plastic Factory".

Changjiang Plastic Factory


In addition, there are countless business leaders who borrow money to start a business.



Wang Yongqing, the God of management, borrowed 200 yuan from his father to start a business.



Bao Yugang, the world's king of ships, borrowed money from friends to buy a broken ship and started his own business.



After Guo Guangchang graduated, he patched together 38,000 yuan from friends and relatives and set up a research company. In only three years, the 38,000 yuan turned into 100 million yuan.

2. Use other people's teams

At the beginning of the business, there was not enough money to borrow, but if the company had problems in operation, it would not be able to make up for it.


Even if you are pushing hard, you can't know all the fields. If you want to stop exhausting yourself, you have to learn how to run a business and let the talents use it for yourself.



There is a good saying:



"Failed leaders solve people's problems with their own efforts, while successful leaders know how to gather people's efforts to solve enterprise problems."


1. Ma Yun: My employees are all elites!

Some people say that Ma Yun, like Liu Bei, looks like a boaster, but he can't do anything at all. However, a large number of fierce men are willing to become his subordinates, charge for him and make some achievements.

Cai Chongxin, then a senior executive of an investment company in Sweden, earned $700,000 a year, but was willing to quit his job and go to Ma Yun for a monthly salary of 500 yuan to help Ma Yun start a company.

As the only person with international law background in Ali, Cai Chongxin popularized what is "shares" and "shareholders'rights" for Ali employees, and drew up international customary contracts for 18 original company founders.



In this way, the "company" of Ali was first formed.



Later, Ali received $5 million from Goldman Sachs and $20 million from Sun Zhengyi, all of which depended on Cai Chongxin's dedicated help. Moreover, Cai Chongxin raised $8,200, so Ali had the resources to merge Yahoo China and build Taobao.

Ma Yun and Cai Chongxin in 2014



Also Sun Tongyu, Ma Yun's work number is "1" and his work number is "2". This person has strong business ability and is good at practical operation. The earliest profit of Ali is realized by Sun Tongyu's sales team.

In 2004, Sun Tongyu set up Taobao's business and made a great contribution to defeating eBay. In just three years, he built Taobao into the largest C2C website in China.

Guan Mingsheng, a former GE executive, was 51 when he joined Ali. What contribution did he make to Ali? "Defeat all opponents and save Taobao in crisis".

At that time, Ma Yun was not good at enterprise management. He invested everywhere when he got financing. As a result, when the Internet was in crisis, the company could hardly keep going.


At that time, Guan Mingsheng was appointed as Ali COO in danger. He had a major operation on Ali. Overseas offices and staff were all abolished. Domestic staff were also cut by more than half. Shanghai headquarters moved back to Hangzhou.


In this way, Alibaba's monthly expenditure dropped from $2 million to $500,000, which allowed Alibaba to survive the Internet crisis.

Later, Guan Mingsheng dominated the shaping of Alibaba's values. Later, the well-known "DuGuJiuJian" and "LiuMaiShenJian" were created by Guan Mingsheng.

Guan Mingsheng and Ma Yun

In addition, there is also the well-known "18 Arhats", who were the first-class   talents   in the   Chinese Internet industry at that time. Thanks to the cooperation of these elites, Alibaba now has   come into being.

2. Ma Huateng: Five founders with their respective expertise


From left to right: Chen Yidan, Xu Chenye, Ma Huateng, Zhang Zhidong, Zeng Li Qing

In 1999, Ma Huateng and his classmate Zhang Zhidong jointly established Tencent, and later   absorbed three shareholders: Zeng Li Qing, Xu Chen Ye and Chen Yidan. The QQ numbers of the five   founders are said to range from 10001 to 10005.

In order to avoid competing for power, at the beginning of its establishment, everyone had a clear   idea: to develop their own expertise, and to manage their own areas of expertise.

Ma Huateng invested the most, and paid great attention to user experience. He could simplify   complex things, so he became CEO.

Zhang Zhidong has a very active mind, is addicted to technology, can do a thing perfectly, so he   serves as CTO (Chief Technical Officer).

Xu Chenye is a well-known "good man" who is easy-going, but has his own point of view, so he serves as CIO (Chief Information Officer).

Chen Yidan was Ma Huateng's classmate in Shenzhen Middle School and later attended Shenzhen   University. He was very strict, but very open-minded . He   could   arouse   everyone's   passion   in   different situations, so he served as CAO (Chief Executive Officer).

And Zeng Li Qing, with a bright personality and a willingness to make friends, is responsible for the development and operation of the market as COO (Chief Operating Officer) because he has worked in the telecommunications system for many years and has various resources in the   telecommunications circle.

Under such a stable framework, Tencent has grown rapidly, and until 2005, the five founding teams maintained such a cooperative front.


Tencent is now able to achieve such a large scale, with the founders of the division of labor and cooperation has a close relationship.


Tencent is listed in Hong Kong. Five founders take a group photo as a souvenir

3. Use other people's capital

Start-up   companies   have developed   to   a   certain   period,   borrowing   less   money   is   no   longer   useful, at this time, we need to rely on strong capital, so that enterprises can achieve a qualitative leap.

1. Alibaba borrowed money to survive and defeat eBay

In 1999, Alibaba received $5 million from Goldman Sachs and $20 million from   Softbank in 2000.



As a result, when the cold winter of the Internet came in 2000, many Internet   companies collapsed. Fortunately, there are 10 million US dollars invested by Softbank on Ali's side. With 10 million US dollars, Ali has been supporting for more than a year, and finally ushered in the day of official profit in 2002.



It can be said that without the help of Softbank during this period, Alibaba would never be today's Alibaba.



In 2004, Ali raised $82 million from venture capitalists such as Softbank for the   third time, of which Softbank invested $60 million.



With this money, Ali was able to merge Yahoo China, build Taobao on Yahoo   China's resources, and quickly beat eBay.

Ma Yun: I can make use of human relations, other people's team and other people's capital.

2. Ma Huateng: Only by flexible use of capital can we achieve today's brilliance!

In the cold winter of 2001, Ma Huateng's Tencent almost couldn't survive.


QQ was the hottest social software in China at that time, but the growing number of users brought only endless trouble, because it did not make money at all, but   also bear huge server hosting costs.



At that time, when Ma Huateng opened his eyes every day, he had to worry about money. An old employee of Tencent recalled that he once went to Ma Huateng   for his signature in the morning and found him shaggy and haggard. In order to   raise money, he sat alone in the office all night.



Finally, Ma Huateng found investors IDG and Hong Kong PCCW, who each   invested $1.1 million in Tencent's 20% stake.



It can be said that without the investment of IGD and PCCW, Tencent would have died at that time.

In 2003, Tencent was listed in Hong Kong with Goldman Sachs Liu Chiping. Tencent raised 1.438 billion yuan by listing. Tencent created five billionaires and seven billionaires in a short time.



In 2017, Tencent's stock market value has surpassed $400 billion, and Ma Huateng has become the richest man in Asia.

4 Keep up with Policy

Those who can use the power of others are powerful, and those who can keep up with policies are wise. The momentum of the country's major strategy or technological development is a great opportunity for entrepreneurs.



If you have a sharp vision and the courage to keep pace with the times, you can use the strength of the environment to make the enterprise succeed at one stroke.


1. Lu Guanqiu: Follow the National Policy and Become the Richest Man in Automobile Industry

Lu Guanqiu, the richest man in China's automobile industry, is worth 51.5 billion yuan. He was only 24 years old when he started his business and was a blacksmith, but it was precise interpretation of national policy that made him achieve what he is now.

In 1969, the central government issued a document allowing each people's commune to set up a farm machinery repair plant. When the people around him were still watching, Lu Guanqiu and six other villagers gathered 4,000 yuan to set up the farm machinery repair factory of the commune.



Although only the simplest sickles, hoes, axes and firewood knives could be produced at that time, Lu Guanqiu's career was finally started.

Ningwei Commune Agricultural Machinery Repair Plant

By 1979, Lu Guanqiu's factory had been working for 10 years. During this period, he did everything, such as plough knife, rake, universal joint, wax-lost   cast   steel.   But   the   company   had no   bottom in which to concentrate.


Until 1979, Lu Guanqiu saw an editorial in People's Daily, "Transportation is the key to the development of the national economy". Judging that the country will vigorously develop the automobile industry, he decided to cut down other projects, specialize in the Universal Joint, and renamed the factory Xiaoshan Universal Joint Factory.



Universal joint is the connector of automobile transmission shaft and drive shaft.   Lu Guanqiu's judgment was correct indeed. Since then, China's automobile industry has been developing continuously, and the supply of universal joints is in short   supply.

A universal coupling

Since then, Lu Guanqiu has been focusing on polishing automotive parts since the universal   coupling. With the spring breeze of national strategy, more and more enterprises have made their   products all over the world. Now, every two cars made in the United States have a part made by   the Universal.

Wu Renbao later appeared on the cover of Newsweek, becoming the first Chinese to appear on the cover of Newsweek after Deng Xiaoping.

2. Wu Renbao, Huaxi Village: Watching News Broadcast earned 100 million yuan!

At that time, Wu Renbao took the villagers of HuaXi all the way to make the village a famous " world first village", the secret is to watch "News Broadcast".


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